Sheba® Hope Grows

As the video editor for the SHEBA® cat food trailer, I used Premiere Pro to blend graphics, audio, and footage, showcasing the app’s features and the stunning Sheba Hope Reef. By leveraging the app's AR capabilities, I captured engaging footage that immersed viewers in a realistic experience. I also selected and integrated audio to create a captivating visual and auditory journey.

“Launched on World Ocean Day, the narrative-led AR activation celebrates SHEBA®’s work on the world’s largest coral restoration program, allowing people to explore the Sheba Hope Reef, situated off the coast of Indonesia, from anywhere in the world. Using state of the art LiDAR technology, the app allows users to rebuild their own coral reef, watching as it begins to flourish from a barren rubble-bed into a diverse and thriving marine environment. Hyper-realistic 3D turtles and beautiful tropical fish glide past within a custom-built underwater environment which seamlessly integrates into any real-world location.”